YOUR Business Partner

A man in a navy blue dress shirt and beige pants sitting at a wooden table with a laptop, against a brick wall.

Adrian St John.

CPA, CGMA, BBus(NZ)

Chartered Accountant & Business Performance Partner

With 20+ years’ experience guiding business owners, entrepreneurs and leadership teams, I help simplify the complex, bring clarity to the numbers, and build stronger, more resilient businesses.

What You Can Expect

I work alongside you as a trusted partner—combining financial expertise with commercial insight to help you grow with confidence and control.

How I work

Full 360degree Business Advisory

Practical, forward-looking support across strategy, financial performance, pricing, customer experience, sales growth, and risk management.

Professional Standards You Can Depend On

Confidentiality • Competence • Integrity
Grounded in Chartered Accounting ethics and decades of hands-on leadership experience.

Experience that scales

My background working with some of New Zealand’s most recognised brands has given me a deep understanding of the frameworks, levers and systems that help businesses of all sizes succeed.

Specialisations

  • Business strategy & execution

  • Financial management & performance improvement

  • Pricing strategy

  • Customer experience optimisation

  • Sales growth levers

  • Risk management & governance

Professional Involvement & Certifications

  • Former Board Member

  • Former CPA Committee Member

  • PRINCE2 Project Management Qualification

  • Social Media Marketing Strategy Certification

  • Xero Bronze Partner

  • Squarespace Silver Partner

  • Fathom Reporting Certification

  • Approved Coach & Mentor — Ministry of Social Development

Interests outside work

Fitness. Family. Fun. And helping people get the most out of their business and their life.