YOUR Business Partner
Adrian St John.
CPA, CGMA, BBus(NZ)
Chartered Accountant & Business Performance Partner
With 20+ years’ experience guiding business owners, entrepreneurs and leadership teams, I help simplify the complex, bring clarity to the numbers, and build stronger, more resilient businesses.
What You Can Expect
I work alongside you as a trusted partner—combining financial expertise with commercial insight to help you grow with confidence and control.
How I work
Full 360degree Business Advisory
Practical, forward-looking support across strategy, financial performance, pricing, customer experience, sales growth, and risk management.
Professional Standards You Can Depend On
Confidentiality • Competence • Integrity
Grounded in Chartered Accounting ethics and decades of hands-on leadership experience.
Experience that scales
My background working with some of New Zealand’s most recognised brands has given me a deep understanding of the frameworks, levers and systems that help businesses of all sizes succeed.
Specialisations
Business strategy & execution
Financial management & performance improvement
Pricing strategy
Customer experience optimisation
Sales growth levers
Risk management & governance
Professional Involvement & Certifications
Former Board Member
Former CPA Committee Member
PRINCE2 Project Management Qualification
Social Media Marketing Strategy Certification
Xero Bronze Partner
Squarespace Silver Partner
Fathom Reporting Certification
Approved Coach & Mentor — Ministry of Social Development
Interests outside work
Fitness. Family. Fun. And helping people get the most out of their business and their life.

